Introducing VHS 26: A New Chapter for Surf Shore

VHS 26 marks a huge milestone for Surf Shore. It’s the first time we’ve ever created completely custom tees and hoodies from the ground up. Every fit, colour, fabric and detail was chosen by us to create something that truly represents where the brand is today.

We’ve always wanted to create clothing that feels timeless rather than chasing trends. That’s exactly what VHS 26 is about.

Why “VHS”?

Most people hear the name VHS and instantly think of the old video tapes that filled living rooms before streaming existed. They represent a different era, one built around simpler times, long summer days and memories that never really fade.

We wanted to capture that same feeling.

For Surf Shore, VHS stands for Vintage Heavy Surfwear.

• Vintage represents classic surf style that never goes out of fashion.
• Heavy reflects our premium heavyweight construction and focus on quality.
• Surfwear is the foundation of everything we create.

The 26 simply represents the year this chapter begins.

It’s our own take on a familiar name, combining nostalgia with modern surfwear.

Built From Scratch

Until now, our products have been based on existing garment blanks.

With VHS 26, everything changed.

We spent months working on custom fits, selecting premium heavyweight fabrics, refining colours and making sure every detail felt right. The goal wasn’t just to make another hoodie or tee, it was to create pieces that we’d genuinely want to wear every day.

From the oversized fit to the heavyweight feel, these are our highest-quality garments yet.

Inspired by the Golden Days

Surf culture has always had a timeless style.

The oversized silhouettes, faded colours and heavyweight fabrics of decades past still inspire some of the best surfwear today. VHS 26 brings those influences into a modern collection without losing what made them special in the first place.

It’s made for early mornings by the coast, cold winter afternoons and everyday wear.

More Than a Collection

VHS 26 isn’t just another drop.

It’s the beginning of a new direction for Surf Shore.

By creating our own custom garments, we’re taking another step towards building the brand we’ve always imagined, one focused on quality, originality and timeless surfwear.

Whether you’ve been with us since the markets or you’ve only just discovered Surf Shore, thank you for being part of the journey.

This is only the beginning.

Welcome to VHS 26.